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table casino poker chipsThese advantages allow us to attract more overnight visitors than any other operator, as well as increase their length of stay.”Sands Sees Success with Mass MarketAccording to Adelson, hotel occupancy for the company was 94 percent for the quarter, even with the addition of 3,000 more hoseminole casino hoteltel rooms at the Parisian about a year ago.That helped the Sands’ properties set a new all-time high by having over 1 million “occupier room nights” for the quarter.All of this is part of a strategy to attract premium mass market gamblers, as well as tourists who may only have a passing interest in gambling. According to analysts at Morgan Stanley, gross gaming revenue at the city’s resorts could reach as much as billion by 2022.In particular, Adelson said, the Venetian Macau has managed to attract more than 290 million visitors during its first decade of existence.“The Venetian Macau stands as the most visited integrated resort in Asia, if not the world,” Adelson said.Londoner Rebrand Could Spark More GrowthSheldon Adelson is also hopeful that the renovations that will rebrand Sands Cotai Central into the Londoner will build on this success. (Image: Mike Clarke/AFP/Getty)Overall, the firm’s income was up 68 percent for the year, rising to about .81 billion compared to .67 in the prior year.In the Las Vegas Sands quarterly earnings call, chairman and CEO Sheldon Adelson told investors that the company’s investments in Macau were paying off. The cryptocurrency has now dropped in value to just over ,000 from an all all-time-high of ,200 at the beginning of the year.It also comes as the commercial relationship between gambling and soccer is becoming increasingly controversial. There have been several high-profile cases lately of soccer players with serious gambling addictions, and Britain’s BBC TV network has reported that betting on games among players is widespread.Cutting DealsLast year, the Football Association (FA), English Soccer’s governing body, was accused of having too cozy a financial relationship with betting companies.Bowing to pressure, the FA cut short its four-year multimillion-pound sponsorship deal with bookmaker Ladbrokes after only one season. foxwoods rewards online store