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morongo casino ownerWhich brings us to the next millennial lure of 2017: a new kind of performer who would appeal to younger audiences.Hipper EntertainmentMove over Cher, Celine, and Elton. The Downtown Grand’s William Hill book became the first to take bets this year.Las Vegas is catering to esports, predominantly played by millennials, by building out spaces focused on the games. Millennials don’t seem to have the penchant for old-school gambling that their parents did, and casinos in Las Vegas, Atlantic City, and elsewhere continued to struggle to find the magic formula that would win their business in 2017. clearwater casino lodgeEsports has grown in popularity so rapidly that it even attracted Nevada Governor Brian Sandoval’s (R) attention, who said he hopes the state and Las Vegas can become the esports capital of the world.Reaching that goal commenced by legalizing esports wagering at Nevada’s licensed sportsbooks. And this fall, the casino welcomed Gamblit’s TriStations, which each offer three skill-based gaming stations in a social environment. (Image: Gamblit)With millennials less than enthusiastic about traditional games of chance, like slots, casinos are facing the realization that the central moneymaking products of the industry might be going out of style in years tboomtown casino onlineo come.From skill-based gaming terminals and esports, to booking hipper, younger entertainment acts, gaming operators moved into new realms, with mixed results, in 2017.Here’s a look at what worked, and what didn’t.Skill SetsSkill-based gaming is the idea that mixing chance with elements of aptitude, allowing someone’s talent to play a role in influencing payout percentage, makes the activity more exciting. mgm grand casino promotions

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