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borgata casino hotel roomsFormula One team Racing Point is shortly expected to announce the first-ever sponsorship deal between a stakeholder in the global motorsport series and a gambling company. (Image: Racing Point)According to sources who spoke to RaceFans.net, the team — previously known as Force India — has signed a branding agreement with Africa’s biggest sports betting company, Kenya-based Sportpesa.Racing Point was formed in 2018 when a consortium of investors led by Canadian billionaire Lawrence Stroll rescued Force India from administration.The deal is said to be worth million in its first year and million in 2020, with the possibility of a one-year extension after that, worth million. Formula One team Racing Point is shortly expected to announce the first-ever sponsorship deal between a stakeholder in the global motorsport series and a gambling company. (Image: Delaware North)Arkansas residents voted to approve casino gaming in(Image: Racing Point)According to sources who spoke to RaceFans.net, the team — previously known as Force India — has signed a branding agreement with Africa’s biggest sports betting company, Kenya-based Sportpesa.Racing Point was formed in 2018 when a consortium of investors led by Canadian billionaire Lawrence Stroll rescued Force India from administration.The deal is said to be worth million in its first year and million in 2020, with the possibility of a one-year extension after that, worth million. It also believes enhancing gambling opportunities around auto racing will enhance fan engagement.Global Market PlatformFormula One is a truly global sports brand and — like EPL and La Liga soccer – will be a valuable platform for gambling companies looking to reach markets where it is difficult to find exposure through other channels, such as Asia.Having conquered Africa, Sportpesa hinted at its global ambitions when it agreed a shirt sponsorship deal with EPL club Everton in 2017.Formula One is not the only major auto racing series waking up to the sponsorship dollars available through gambling industry tie ins. boomtown casino fort mcmurray