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new luckyland casinoPhil would say, for Las Vegas and the city’s tried-and-true iconic marketing strategies. Billionaire Sheldon Adelson, through his company Las Vegas Sands and the Adelson Family Foundation, gave million to help victims. (Image: John Locher/Associated Press)Virtual Reality ImmersionWhile the first commercially available virtual reality (VR) headsets were released mid-2016, with a slower than expected uptake, it was only this year that the marketing power of the medium truly began to be realised.Zombie Survival is just one of the immersive VR experiences atmy choice casino login Las Vegas’ first ever free-roaming multi-player VR arena, which opened in September at MGM’s palace of millennial skill-gaming, LEVEL UP.But Caesars harnessed onto the power of virtual reality to really sell a city. Las Vegas’ typically brash marketing was replaced by a grassroots swell of support on social media in the wake of the worst mass shooting in modern American history. The Golden Nugget owner and Texas native announced this fall that he was purchasing the NBA’s Houston Rockets for .2 billion.Friends in High PlacesSeveral Las Vegas gaming moguls got behind Donald Trump, a former casino owner himself, to help his ultimately successful bid for the White House. Along with Caesars, Sands, MGM, Boyd Gaming, and Konami Gaming, the Fertittas also gave .5 million to UNLV to help build Hospitality Hall, a new facility for the school’s top-ranked hospitality program.Frank and Lorenzo’s third cousin, Tilman Fertitta, also made headlines, but in even richer fashion. morongo casino to palm springs